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Elevation Nordic - Event Management
The key element of all special events is their uniqueness.
A special event is a way of communicating to the public or your specific target group. The outcome of which will help bond the connection between you and
your audience. Each event is individual and brings with it unique and different challenges. People attend special events for a whole range of reasons, in
general however events are largely social occasions, and it is in this light that the focus should be kept. Creating an event with the right ambience along
with its unique characteristics will help ensure its success.
The creation of special events is highly complex, and requires extremely careful planning and costing. Our goal is to work with you on all aspects of event
planning in order to achieve the desired result. From the choice of the theme itself, the objectives, the venue, the participants, the surroundings, the audience,
nature of the facilities, design features, PR, media or any number of other variables.
Outline of Structured Approach to Organising an Event
Outline of Structured Approach to Organising an Event
Event Feasibility:
* Finding and testing an idea
* Screening process
Event Planning:
* Objectives
* Operational
* Financial Planning
* Marketing Planning
Financial Management:
* Creating a detailed budget
* Who is responsible for expenditure
* Other sources of income
The Event:
* Venue finding
* Logistics
* Creating the right ambience
Marketing and Public Relations
* Target Market: influencing factors
* The marketing plan
* Repeat events or new editions
Managing the event as a project
* Risk management
* Legalities and insurance
* Operational activities
Post Event Evaluation:
* How successful at reaching desired results and objectives originally set
* Media coverage
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